
Coushy creates soft, supportive comfort wear for people managing pain, undergoing treatment, or simply in need of gentle care. Their audience includes older adults and caregivers.
Connecting with
55–60+ Buyers
Used relatable stories around comfort and mobility.
Focused on real-life use cases: dialysis, chemo, travel.
Trusted voice: testimonials + clinician-backed claims.
Result:
Strong emotional resonance.
Boost in conversions from highest-buying age group.
















