Milky Mama

Ad Creatives

Overview

Milky Mama supports breastfeeding moms with lactation-enhancing products made from natural ingredients. Their audience is community-driven, practical, and looking for real results.

Overview

Milky Mama supports breastfeeding moms with lactation-enhancing products made from natural ingredients. Their audience is community-driven, practical, and looking for real results.

Process

Understanding the Audience
Studied real breastfeeding moms’ pain points—low supply anxiety, trust issues, and emotional decision-making. Analyzed existing UGC, comments, and reviews to identify what content felt believable vs salesy.
Creative Direction
Focused on raw, lo-fi, proof-based storytelling instead of polished ads. Prioritized real moments: pumping results, honest reactions, and before/after experiences.
Execution & Iteration
Tested multiple UGC hooks, testimonial formats, and founder-led creatives. Iterated based on engagement signals and viewer retention to double down on what felt authentic.

Solution

UGC-First Video Strategy
Created short-form, creator-style videos that felt native to TikTok and Reels—shot on phones, minimal edits, maximum honesty.
Founder & Community Content
Leveraged founder presence and real customer testimonials to build instant trust and emotional connection with new moms.
Proof-Driven Messaging
Highlighted real outcomes (milk volume, consistency, confidence) instead of exaggerated claims, aligning with the audience’s need for reassurance.

Results

Higher Trust & Credibility
Authentic testimonials increased brand believability and reduced skepticism around lactation products.
Improved Engagement
Relatable, emotional storytelling led to higher watch time, saves, and shares across paid and organic placements.
Stronger Conversion Signals
UGC creatives helped nurture repeat exposure and trust loops, supporting consistent conversions during evergreen and BFCM campaigns.

Process

Understanding the Audience
Studied real breastfeeding moms’ pain points—low supply anxiety, trust issues, and emotional decision-making. Analyzed existing UGC, comments, and reviews to identify what content felt believable vs salesy.
Creative Direction
Focused on raw, lo-fi, proof-based storytelling instead of polished ads. Prioritized real moments: pumping results, honest reactions, and before/after experiences.
Execution & Iteration
Tested multiple UGC hooks, testimonial formats, and founder-led creatives. Iterated based on engagement signals and viewer retention to double down on what felt authentic.

Solution

UGC-First Video Strategy
Created short-form, creator-style videos that felt native to TikTok and Reels—shot on phones, minimal edits, maximum honesty.
Founder & Community Content
Leveraged founder presence and real customer testimonials to build instant trust and emotional connection with new moms.
Proof-Driven Messaging
Highlighted real outcomes (milk volume, consistency, confidence) instead of exaggerated claims, aligning with the audience’s need for reassurance.

Results

Higher Trust & Credibility
Authentic testimonials increased brand believability and reduced skepticism around lactation products.
Improved Engagement
Relatable, emotional storytelling led to higher watch time, saves, and shares across paid and organic placements.
Stronger Conversion Signals
UGC creatives helped nurture repeat exposure and trust loops, supporting consistent conversions during evergreen and BFCM campaigns.

Start converting new customers with Performance Creatives

With High-Impact Creative, You Can Maximise Your ROI With Ads That Adapt To Your Brand, Your Audience, And Your Goals.

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Book a Call

Start converting new customers with Performance Creatives

With High-Impact Creative, You Can Maximise Your ROI With Ads That Adapt To Your Brand, Your Audience, And Your Goals.

Book a Call

Book a Call

Book a Call

Ready to find your voice?

Let’s build something meaningful together.

Get in touch

Ready to find your voice?

Let’s build something meaningful together.

Get in touch

Ready to find your voice?

Let’s build something meaningful together.

Get in touch

Ready to find your voice?

Let’s build something meaningful together.

Start Your Story