Overview
This project focused on building a playful, joyful, and instantly recognizable brand identity. The goal was to create a visual language that feels fun, approachable, and memorable—especially for a young and family-friendly audience.
Brand Direction
Project Mini Pop
Process
Explored MiniPop’s brand personality, audience, and category to define a playful and joyful direction.
Focused on creating a brand that feels fun, approachable, and visually distinctive through moodboards, color exploration, typography, and character concepts.
Solution
Designed a cohesive brand identity system including logo, color palette, typography, illustrations, and packaging concepts. The visual language uses bold colors, soft shapes, and friendly characters to communicate energy, happiness, and simplicity.
Logo Design
Character Design
A cute, playful popcorn character with a cheerful expression, bright colors, and a friendly, fun personality.
Package Design
Exploring creative, eco-friendly popcorn packaging that blends playful design with practicality, using bold forms, clear visuals, and strong branding to stand out on the shelf.
